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All you need is a business idea, we help you with the rest.

Founder's Road is a free toolkit to plan, pitch and analyse the feedback on your startup.

1. Plan your Business

Take the guesswork out of creating a business plan. Our step by step guide will help you communicate the value of your business on a single page.

2. Share and get Feedback

Share the plan with your inner circle for evaluation against set criteria. Quickly gain valuable feedback and get customers and investors excited about your business.

3. Validate your Idea

A real time dashboard will gather, analyse and collate all incoming feedback - helping you to understand the viability of your business model and refine it as a result.

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A free toolkit for entrepreneurs

Founder's Road is an end to end process for discovering the value of a business idea.

Our proprietary model helps tease out the key elements of your idea and clearly communicate it to customers, advisers and investors for feedback and validation.

Don't waste your time and money - follow our roadmap to a more successful business.

  • Plan
  • Review
  • Share

Try Founder's Road.
It will only take a few seconds & is absolutely free.

Start your next venture with confidence

Starting a business is hard enough - Founder’s Road makes creating a lean, beautiful business plan easy.

Our toolkit is designed to guide you on a journey of discovery so you can test, validate and improve a business idea by sharing it with others.

  • “Working on the right thing is probably more important than working hard.”

    Caterina Fake, Founder of
  • “A business plan should never take more than a few hours work - hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.”

    Derek Sivers - ANYTHING YOU WANT, 40 lessons for a new kind of entrepreneur
  • "The only way to win is to learn faster than anyone else."

    Eric Ries - The Lean Startup

Meet The Team

Our motivation is simple - we want to help more people successfully start their own business.
Team Member


Creator. Marketer. Lover of ideas.
Team Member


Tech lead. Developer. Elon Musk.

Contact Us

Got any feedback, questions or suggestions about the product?We'd love to hear from you.